We have seen how the use of AI or artificial intelligence has increased since the past few years. As we know, artificial intelligence refers to a computer system that is designed to perform tasks that typically require human intelligence such as problem solving, understanding languages, making decisions, giving creative outputs, etc. Artificial intelligence allows us to revolutionize and enhance the way we create content and optimize them for our own needs.

With the world revolutionizing through digital marketing, AI can help us build brands effectively and productively by helping us generate new ideas by combining two or more ideas. Now that we have a fair idea of what AI is, let’s dive into learning what is Generative AI?

What is Generative AI?

Generative AI is a part of artificial intelligence which generates content like texts, images, copies, etc. It also helps create personalized content based on audiences’ preferences.

It makes use of machine learning algorithms such as Generative Adversarial Network (GAN) or Variational Autoencoders (VAEs) helping it to create new and better content. The best part about Generative AI is that it has the ability to create original and realistic content with the help of its learning modules. This helps you as a digital marketing expert to come up with different ways on how you can implement Generative AI tailored to your marketing needs.

Generative AI in Digital Marketing:

Since the pandemic hit us, the world of digital marketing has broadened its horizons. Its ability to create personalized and engaging content has helped in building and upscaling brands better than ever. Plus, now that Generative AI is here, what better than incorporating it in digital marketing, right?

Important aspects of Generative AI in Digital Marketing:

Being a digital marketer, you definitely must have come across the new talk of the town, i.e Generative AI. Let’s have a look at how it helps you in your marketing strategies.

Content Creation:

Creating content is extensive work and research, however Generative AI helps in creating diversified content in less span of time. It can help create original content, videos, and other types of content to produce audience-engaging content while maintaining quality.

Personalized Marketing:

Generative AI allows you to create personalized content tailored to individual preferences by analyzing user behavior data such as browsing history, demographics, etc, it can create personalized content for that specific audience. Personalizing your content allows your audience to feel seen, heard and connected to your brand, leading to an increase in conversion rates.

Chatbots/Virtual Assistants:

I’m sure you must have seen chatbots pop out whenever you are on a website. These AI driven agents can help answer basic questions, provide product recommendations etc. This allows increased customer engagement and satisfaction.

Data Analysis and Insights:

AI allows you to analyze customer data and extract valuable insights and user behavior patterns. With the help of machine learning, AI can help you to identify customer preferences, understand user behavior trends and identify different market trends. This can help you as a marketer to create useful marketing strategies, target specific audiences and refine your campaign ideas.

Future of Digital Marketing with Generative AI:

With the increase in use of AI in digital marketing, there can be endless possibilities and ways to transform digital marketing in the near future. The future of digital marketing with Generative AI can be anticipated in few ways, they are as below:

Increased Personalization:

With the availability of huge amounts of data, customer data and preferences and user behavior, Generative AI would be able to give more personalized content, by giving product recommendations and helping create interactive experiences to enhance the customer experience for your audience.

Enhanced Creativity:

Enhanced creativity emerges when individuals are exposed to diverse perspectives allowing them to get inspired through many sources. As AI is constantly evolving, it will contribute to the creation of more enhanced content such as texts, images, visuals, etc. It can assist in creating immersive experiences for targeted audiences, and enhance their experience pushing the boundaries of creativity, bringing an edge to the marketing campaigns.

Augmented Reality:

Augmented Reality or (AR) is comparatively new. AR is where you can see how a particular product will look like, in the real world. This will help customers in making better purchasing decisions. AR allows you to have immersive experiences from the comfort of your home.

It allows you to not only shop for things, but also have experiences which you couldn’t have been able to experience otherwise. A few clothing stores consist of AR technology where consumers can see how a particular product looks on them without actually trying them on.

We now know what Generative AI is, and how it helps in enhancing experiences for the people. Now it’s time to understand how it can help in digital marketing services.

Digital marketing in itself is a huge topic and it is only going to evolve henceforth. With the introduction to Artificial Intelligence and its growth, digital marketing has become challenging and requires you to be ahead of its time.

How does generative AI help enhance your Digital Marketing Services:

A digital marketing agency consists of certain digital marketing services that they provide in order to enhance the brands online presence in the market. Here is a closer look at these services:

Content Marketing:

To recall, content marketing refers to a marketing strategy which makes use of articles, blogs, podcasts, and content of many other forms to create relevant marketing strategies. In a world that is filled with a plethora of information, content marketing allows us to build brand awareness, to build trust among our audience, educate them, and in turn generate leads through different forms of content such as articles, blog posts and product descriptions. Generative AI through content marketing helps build customer loyalty by creating personalized content based on user behavior, allowing you to drive profitable consumer action.

Performance Marketing:

It is a type of marketing service where brands pay marketers after their business objectives have met or desirable action has been taken by the target audience. The objective can vary from clicks, to leads, to sales or any other measurable or trackable outcome. As compared to traditional advertising where payment is made upfront, performance marketing is based on achieving measurable results. Generative AI can help you curate visuals for ads, banners and social media posts to help maintain a visually appealing presence on online platforms and in turn achieve desirable consumer actions.

Influencer Marketing:

It refers to the collaboration of well known individuals within the industry with enough power to be able to influence their audience to buy a particular product or service. Influencers hold the ability to influence their audience to go and check out the brand they are promoting. Influencers are divided into segments such as Marco, Micro and Nano influencers which impacts audience reach. Generative AI can help assist influencers in content creation ideas, personalizing their content to help their audience resonate better with them.

Social Media Marketing:

We all know how various social media platforms help us leverage a product or service, build brand presence, increase sales, drive website traffic etc. It also allows you to increase brand awareness, brand identity and helps create a community. Creating a marketing persona allows you to have a personalized audience, and helps you to create content according to your target audience. Generative AI helps marketers to analyze upcoming trends, sentiments, and emerging topics to help them adjust their social media marketing strategies.

Thus in the ever changing landscape of digital marketing, Generative AI emerges as a powerful tool that helps enhance consumer experience. The collaborative efforts of AI technologies and digital marketing are reshaping the industry by providing businesses with valuable tools to stay competitive in a rapidly evolving digital landscape.

In order to establish your online presence, it’s important to have the guidance of a digital marketing agency with expertise in the required field who can help you grow your business in the right direction. We at The Virtual Salt, a Digital Marketing Agency in Mumbai, consist of experts in the field of digital marketing who will help you scale your brand in the right direction.