83.86% CPC Reduction, 41% CTR Increase, and 68.29% Traffic Growth

The Client:

A premium sports nutrition brand known for its high-quality products and strong market reputation. Despite its established presence in the industry, the brand faced challenges in driving increased sales and improving overall market visibility.

The Objective:

Enhance brand presence in the market by increasing awareness and recognition among potential customers. The second objective was to attract relevant traffic that would not only visit the website but also engage meaningfully with the brand, increasing the likelihood of conversions and sales.

The Challenge:

The primary challenge was to elevate the brand’s overall reach and traffic and improve its visibility in a competitive market within a tight timeframe of six months.

The Solution:

To address these challenges, a comprehensive strategy for Google Ads was developed and executed, which included:

• Identifying High-Volume Keywords: Conducted keyword research to target high-volume keywords for maximum visibility and relevance.
• Tailoring Marketing to Audience Demographics: Customized marketing efforts to align with audience demographics and preferences for better engagement.
• Refining Negative Keywords: Implemented negative keywords to filter out irrelevant clicks and improve ad relevance.
• Testing Match Types: Evaluated various match types (broad, phrase, exact) to enhance targeting accuracy.
• Using TCPA for Bid Optimization: Applied Target Cost Per Acquisition (TCPA) to optimize bids and improve campaign performance.
• Adjusting Bids Based on Geographic Performance: Modified bids according to geographic performance to maximize return on investment (ROI).
• Enhancing Ad Relevance: Improved ad relevance by incorporating sitelinks, callouts, and snippets.
• Applying Location Targeting and Ad Scheduling: Implemented location targeting and scheduled ads to boost local relevance.
• Implementing Dynamic Remarketing: Used dynamic remarketing to deliver personalized ads to previous visitors, encouraging re-engagement.

The Result:

The strategic execution yielded significant improvements:

• Improved Cost Per Click (CPC): Reduced from 22 rupees to 3.75 rupees over six months, resulting in an 83.86% improvement in CPC and enhanced cost efficiency.
• Increased Click-Through Rate (CTR): Increased by 41% within six months, reflecting improved ad effectiveness and engagement.
• Improved Website Traffic: Boosted from 410,000 to 690,000 over the same period, resulting in a 68.29% increase in traffic and a significant rise in qualified website visitors.

Through these targeted efforts, the brand successfully enhanced its market visibility, drove increased traffic, and optimized its advertising performance.