In a fast-paced world where digital media reigns supreme, a powerful social media strategy is indispensable for businesses that aim to connect with their audience and stay ahead in this competitive world. Your likes, comments or shares are not the only determining factors of a successful social media marketing. Every marketing method has an ROI i.e Return on Investment factor to measure if the effort being put into something is actually churning out any results or not.

You may ask – if likes, shares and comments are not the only determining factors, how will I examine the impact of social media marketing for my brand? Well, you’ve come to the right place! In this article, we will have a good look at a few ways you can measure your social media strategy and its effectiveness and how you can choose the best social media agency for your business.

Let’s look at a few simple ways you can use to track your social media progress:

1. Tracking social media engagements:

Did you know that tracking social media engagements are an important part of growing your business? You can track your social media engagement rates by monitoring how many people follow, like, share and comment on the content posted by you. By keeping an eye on the number of followers you’ve gained on a regular basis you can gauge your social media reach. When your audience engages with your content, it shows up on the feeds of the people they follow or are followed by, resulting in wider audience reach.

2. Understanding the social media impact:

While tracking your social media engagement, it’s also important to check how various interactions affect your website traffic, by checking how many people go to your website by clicking on the links on your social media. Using tools like google analytics can help you identify the sources of your website traffic. Once you understand how your audience interacts with your social media, you can tweak your content according to your audience’s preferences.

3. Learning how often people discover your brand on social media:

Understanding how often people discover your brands through online platforms can help you understand your social media reach, and influence. Talking or taking surveys from new customers will help you gain better clarity with regards to your social media performance and help you make better adjustments to your content accordingly.

4. Monitor ad campaigns:

By monitoring your social media ad campaigns you can promote your brand to a relevant audience. Ad campaigns help increase reach and content visibility. The ‘impressions’ metric helps understand how many times your ad was displayed giving an overview of potential audience base. It also helps you track conversions and engagement metric resulting in an increased brand visibility.

5. A/B Testing:

Ad campaigns provide opportunities for A/B testing where you can experiment with various ad creatives, copies, or targeting parameters. This process allows you to optimize your approach and identify the most effective strategies. A/B testing helps you understand which kind of content proves to be effective for your brand, and then accordingly helps you reach out to the right audience.

7. Sentiment Analysis:

Analyze the comments and mentions of your brand to understand how much your audience connects with your brand. Checking how your audience comments on your brand page and how much they share your content on their pages, will help you gauge whether the sentiment attached is positive, negative or neutral.

To understand and to make the right use of the power of social media it’s vital that we adapt to its evolving nature so that it can provide us with optimal performance. The impact of social media marketing can be seen by examining various social media strategies and adopting them into the system accordingly.

The tips for selecting the best social media agency lies in the success of social media strategy that is a combination of quality and quantity. Thus assessing your performance with regards to your social media objectives, encouraging feedback from the audience, among other aspects helps you to enhance your social media game. Consistent progress tracking ensures that your strategy remains dynamic, effective and is in tune with your business goals. But, this can be made easier with The Virtual Salt, a digital marketing agency based in Mumbai. We curate a unique social media strategy that aligns with your goals and helps build your brand in a new light! So get in touch with us and we can dive deep into how we can help you.